Campaign strategy
We choose the objective, offer and budget split before anything is built, based on what a lead is worth to you.
Joyify Collective · Facebook & Instagram Ads
The Facebook ads agency for real leads, not just likes
Joyify Collective is a Facebook ads agency for home service businesses, local businesses and public agencies across the U.S. We plan, build and manage Facebook and Instagram campaigns around one goal: leads and actions you can count, with tracking set up and tested before launch.
- Facebook Feed
- Instagram Feed
- Stories
- Reels
- Messenger
- Instant forms
- Retargeting
- Lookalike audiences
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Submit 01 · What's included
Everything a Facebook and Instagram campaign needs
Good social ads take more than a boosted post. Here is what we handle for you.
Lead generation campaigns
Instant form and landing page campaigns that collect quote requests and sign-ups, with questions that filter out poor fits.
Ad creative & copy
Images, short videos and copy written for each placement, from Feed to Stories and Reels.*
Audience targeting
Service-area targeting, interest and lookalike audiences, and retargeting lists built from your site visitors and customers.
Pixel & conversion tracking
Meta pixel events set up and tested on your website, so reports count real leads instead of clicks.
A/B testing
Planned tests that change one thing at a time: the hook, the image, the offer or the audience. Winners get more budget.
Event promotion
Campaigns for seasonal offers, open houses, public meetings and community events, timed around the date.
Plain-English reporting
A monthly report on spend, leads, cost per lead and what we are changing next, with no vanity numbers.
* Ad creative is made from your photos, video and brand assets. New photo and video shoots are available as an add-on through our production partners. Want regular organic posts too? See social media management and content creation.
02 · How it works
How our Facebook ads agency runs your campaigns
Every campaign follows the same six steps, and you approve the work before anything goes live.
- 1
Discovery call
We talk through your goals, your service area, what a good lead is worth and what you have tried before.
- 2
Access & tracking
We get access to your Facebook page, Instagram account and ad account, then set up and test the pixel events that matter.
- 3
Audience & offer plan
We decide who to reach, what to offer them and which placements fit, so the budget goes where it can work.
- 4
Creative & approval
You review every ad, including the image or video, the copy and the audience. Nothing launches without your approval.
- 5
Launch & test
Campaigns launch with more than one version so we can see what works, then budget shifts toward the winners.
- 6
Report & refine
Each month you get a plain-English report on leads and cost per lead, and the next round of tests builds on it.
03 · How a campaign reaches people
Reach new people, warm them up, then ask for the lead
Most people do not fill out a form the first time they see your business. A good campaign plans for that with three connected stages.
Introduce your business to the right people
Who: people in your service area who match your best customers, including lookalike audiences. What they see: short videos, before-and-after photos and helpful tips.
Build trust with people who showed interest
Who: people who watched your videos or engaged with your page or profile. What they see: reviews, answers to common questions and a clear offer.
Ask for the call, the quote or the sign-up
Who: website visitors and people who opened a form but did not finish. What they see: a direct offer with an instant form or a booking page.
Example structure for illustration. Your stages, audiences and budget split are built around your goals.
04 · A sample test plan
We test one thing at a time, so every result teaches something
Changing everything at once tells you nothing. Here is how a first round of testing could look for a home service business.
- Round 1
The hook
ABefore-and-after photo of a finished jobBA common customer question as the headlineWhat we learn: which opening stops the scroll for your audience.
- Round 2
The format
AA single photo with a short captionBA 15-second video from the job siteWhat we learn: whether your audience responds better to photos or video.
- Round 3
The offer
AFree estimateBSeasonal tune-up with a booking deadlineWhat we learn: which offer brings leads that turn into booked jobs.
- Round 4
The audience
AHomeowners in your service areaBA lookalike of your past customersWhat we learn: where your budget brings the best leads for the cost.
Sample plan for illustration. Your tests are chosen after your discovery call.
05 · Facebook ads or Google Ads?
Which one should you start with?
They do different jobs. Google Ads reaches people who are already searching. Facebook and Instagram ads reach people before they search, and remind them when they are ready.
Google Ads
- Who you reach
- People typing a search, such as "AC repair near me"
- Best for
- Urgent needs and people ready to call today
- How you pay
- Mostly per click
Facebook & Instagram ads
- Who you reach
- People in your area who are not searching yet
- Best for
- Seasonal offers, events, building demand and retargeting your website visitors
- How you pay
- Mostly per thousand impressions
Many businesses run both: search catches demand now, and social builds it for later.
06 · Who we serve
Built for businesses and public agencies
Businesses
- Home service pros and local businesses that want a steady flow of quote requests
- Seasonal offers timed to when your customers need you
- Project photos and reviews turned into ads that build trust
- Retargeting that brings website visitors back to book
Public agencies
- Awareness, safety and education campaigns for the communities you serve
- Promotion for public meetings, programs and events
- Meta's ad rules for social issue campaigns checked before launch
- SBA-certified WOSB and WBENC-certified WBE
07 · Our work
See how we plan and report real campaigns
Read how we've planned, launched and reported campaigns for real clients.
08 · FAQ
Frequently asked questions
How much does Facebook ads management cost?
Pricing is customized to your goals, your market and how many campaigns you need. Your ad budget is separate and is paid directly to Meta. We recommend a starting budget during your free consultation.
How long does it take for Facebook ads to bring in leads?
Ads can start reaching people as soon as they launch, but the first weeks are a learning period while Meta finds the right people and we test creative. That is why we start with a 90-day commitment, so there is enough data to optimize. After that, all services are month to month.
Should my ads use instant forms or send people to my website?
It depends on your offer. Instant forms are fast to fill out on a phone, while a landing page asks a little more of people and can filter out poor fits. We add qualifying questions to forms and test which option brings you better leads.
Do I need the Meta pixel on my website?
Yes, if you want to track website leads and retarget visitors. We set up the pixel and the events that matter, such as form submissions and calls from your site, and test them before launch. If you already have a pixel, we check it first.
Can public agencies run Facebook and Instagram ads?
Yes. Some public agency campaigns fall under Meta's rules for ads about social issues, which require authorization and a "Paid for by" disclaimer. We check this before launch and build your review and approval steps into every campaign.
Will I see my ads before they run?
Yes. Every ad, including the image or video, the copy and the audience, is sent to you for approval before launch. You can request changes, and nothing goes live without your OK.
Ready for social ads that bring real leads?
Tell us your goals, and we'll recommend the audiences, offers and budget that fit. See every service we offer on our services page.