Search campaigns
Campaigns that show your business to people searching for your service in the areas you actually serve.
Services · Google Ads
Google Ads Management Agency Built for Qualified Leads
Joyify Collective is a Google Ads management agency and Google Partner. We build Search and Local Services Ads campaigns around one goal: leads that turn into customers. Calls and forms are tracked, wasted searches are cut, and results are reported in plain English.
- Google Partner agency
- Paid ads led by our founder
- Women-owned, based in Dallas, serving the U.S.
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01 · What's included
What our Google Ads management agency handles for you
Everything from the first keyword to the monthly report. You focus on answering the phone.
Keyword strategy
Keywords chosen for buying intent, plus negative keywords that block searches from job seekers and do-it-yourselfers.
Ad copywriting
Clear headlines and descriptions that speak to what your customers care about, tested against each other over time.
Bid optimization
Budget moved toward the searches, times, and locations that produce leads, and away from the ones that don't.
Conversion & call tracking
Calls and form leads tracked back to the campaign and keyword that produced them.
Local Services Ads
Profile setup, job types, service areas, and budget for the pay-per-lead ads at the top of local searches.
Performance Max
Used when it fits your goals, with the tracking and controls needed to keep it focused on real leads.
Monthly Reporting
Leads, calls, cost per lead, and what we're changing next, written so you don't need an ads background to follow it.
02 · How it works
How does Google Ads management work with us?
Six steps, and you know what is happening at each one.
Discovery call
We talk through your services, service area, budget, and what a good lead looks like for your business.
Tracking first
Before we spend a dollar, we make sure calls and forms are counted correctly. If you already run ads, we review the account history too.
Campaign plan
We map keywords, locations, ad copy, and budget, and walk you through the plan before anything launches.
Build and launch
Search campaigns, negative keyword lists, ad assets, and Local Services Ads setup where your trade qualifies.
Review and refine
We read the search terms, cut waste, adjust bids, and move budget toward what brings in leads.
Report in plain English
You see leads, calls, and cost per lead, plus what we changed and why.
03 · Where your budget goes
Why do Google Ads waste money?
Usually because ads show for searches that were never going to become customers. Google matches your ads to many searches you never chose, and without regular review, part of your budget pays for clicks from job seekers, students, and people looking for free tips.
We read your search terms report, keep the searches that bring calls, and block the rest with negative keywords. It is one of the simplest ways to raise lead quality without raising your budget.
| Search term | Decision | Why |
|---|---|---|
| ac repair near me | Keep | Ready to hire, inside the service area |
| emergency ac repair tonight | Keep, bid up | Urgent job, high chance of a booked call |
| hvac technician jobs | Block | Job seekers, not customers |
| how to recharge car ac | Block | Wrong service and a do-it-yourself search |
| hvac school online | Block | Students, not buyers |
| ac repair in a city you don't serve | Block | Outside the service area |
Example for illustration. Every account gets its own review based on your services and service area.
04 · Local Services Ads
Local Services Ads management for home service businesses
What are Local Services Ads? They are Google's pay-per-lead ads for local service providers, and they often appear at the very top of the results with a Google badge. Many home service businesses run them alongside Search ads, and we manage both.
Local Services Ads
- How you pay
- Per lead, such as a call or message, not per click.
- Where they show
- Often at the top of local searches, with a Google Guaranteed or Google Screened badge.
- What it takes
- Google's screening, which can include background, license, and insurance checks depending on your trade and location.
- What we do
- Set up the profile, choose job types and service areas, set the budget, and track which leads become booked jobs.
Google Search ads
- How you pay
- Per click on your ad.
- Where they show
- Above and below the regular results, marked Sponsored.
- What it takes
- A keyword plan, written ads, and a landing page that makes it easy to call or request a quote.
- What we do
- Build and manage campaigns, keywords, ad copy, and bids, and review search terms on a regular schedule.
Not sure your trade qualifies? Local Services Ads are only available for certain business categories and locations. We check eligibility for your trade during the discovery call.
05 · Who we serve
Who is our Google Ads management built for?
Local businesses that need booked jobs, and public agencies that need people to find the right information.
Home service and local businesses
- Roofing, HVAC, plumbing, electrical, painting, remodeling, and other trades
- Owners who want lead quality, not just more clicks
- Search and Local Services Ads working together
- Honest feedback on what is working and what is not
Public agencies and government contractors
- Search campaigns for hiring, programs, events, and public information
- Reporting you can share with stakeholders
- SBA-certified WOSB and WBENC-certified WBE
- Registered in SAM.gov (UEI U4K4UKKB56U9, CAGE 9RNT2)
06 · Why Joyify
Why work with a Google Partner?
Google Partner status is earned by meeting Google's standards for campaign performance, ad spend, and certified team members. As a Dallas-based Google Ads agency, we work with businesses and public agencies across the U.S.
Want to see how we plan, run, and report on campaigns? Read our public sector campaign case study or explore all of our digital marketing services.
07 · FAQ
Google Ads management questions
How much does Google Ads management cost?
Management pricing is built around your goals, your market, and the campaign types you need. Your ad budget is separate and is paid directly to Google. We recommend a package and a starting budget during your free consultation.
Do I have to sign a long-term contract?
We start with a 90-day commitment so your campaigns have enough time to gather data and improve. After that, management is month to month.
What is the difference between Local Services Ads and Google Search ads?
Local Services Ads charge per lead and often appear at the top of local results with a Google badge, but only for eligible service categories that pass Google's screening. Search ads charge per click and let you choose the keywords, ad text, and landing page. Many home service businesses run both.
How will I know if my Google Ads are working?
We set up conversion and call tracking before launch, so calls and forms are counted from day one. Your reports show leads, calls, form submissions, and cost per lead in plain English, along with what we are changing next.
Do you manage Google Ads for public agencies?
Yes. Joyify Collective is an SBA-certified Women-Owned Small Business and a WBENC-certified Women's Business Enterprise, registered in SAM.gov. We run search campaigns for hiring, programs, events, and public information, with reporting your stakeholders can follow.
Ready for Google Ads that bring real leads?
Tell us about your business and budget. We'll recommend the campaign mix that fits, whether that's Search, Local Services Ads, or both.