Nevada Fire Info wildfire prevention campaign

Case Study · Nevada Fire Info

18.6 million impressions to help stop Nevada's next human-caused wildfire

Spark Safety, Not Wildfires.

Client

Nevada Fire Info, in partnership with the Bureau of Land Management, Nevada

Industry

Public sector · Wildfire prevention

Reach

Statewide, Nevada

Campaign

May to November 2026

Channels

BillboardsGSTVConnected TVYouTubeRadioGoogle AdsMicrosoft AdsFacebookInstagram

What we did

22 PSA concepts, 14 producedScript writing & editingOn-site production coordinationPlatform selection & targetingVendor & package negotiationAd management, all channelsBudget pacing & optimizationOrganic social postingEvent coordinationImpression tracking

18.6MTotal impressions

143%Of combined impressions goal

9.7MBillboard impressions

9Channels working together

Overview

BLM manages more than 48 million acres of public land in Nevada, more than any other state. Joyify partnered with Nevada Fire Info and BLM Nevada to reach recreationists at the moments that matter: as they fuel up, stream, scroll, attend sporting events, and drive past billboards on the way to public lands.

The challenge

609Wildfires in Nevada, 2025

395,265Acres burned

57%Human-caused (345 fires)

445Fire personnel deployed

More than half of Nevada's 2025 wildfires were human-caused and entirely preventable, from roadside sparks and target shooting to OHVs, fireworks, and campfires. The answer was reaching people before they create the risk.

Source: BLM Nevada FY2025 fire data.

Goals

01 · Reach people before the spark

Put prevention messages in front of drivers, recreationists, and residents before risky behavior happens.

02 · Target the leading causes

Build PSAs around roadside sparks and target shooting, Nevada's top human causes, plus OHV, fireworks, and red flag days.

03 · Know Before You Go

Drive Nevadans to nevadafireinfo.org for restrictions, fire maps, and smoke outlooks before every trip.

04 · 13M impressions

3 million for web and media, plus 2.5 million each for billboards, GSTV, connected TV, and radio.

Our approach

Step 01

From data to action

Every PSA matched to a real ignition cause from the 2025 fire report.

Step 02

Authentic voices, zero actors

22 PSA concepts, 14 finalized for production, featuring real Nevadans: firefighters, outdoor enthusiasts, and community members.

Step 03

Meet them where they are

Billboards and GSTV on the road, radio in the car, CTV and YouTube at home, search and social while planning trips.

Step 04

Track every channel

Monthly impression tracking with budget pacing and optimization to shift weight where it mattered.

The creative

14 PSAs, each tied to a real fire risk. Cut as :15 vertical spots for Reels and Shorts, with :30 versions for connected TV.

Video production in partnership with Rose Reelz

Nevada Fire Info PSA playing on a GSTV gas pump screen

Radio spots · Reels & Shorts

Dragging Chains Spark Fires

Red Flag Warnings = Recreation Rethink

On the road · Billboards

Nevada Fire Info wildfire prevention billboard

Display ads

Social posts · Facebook & Instagram

The results

18.6MImpressions across nine channels in five months

389%Of the billboard goal. Hit 2.5M in June and finished at 9.7M

119%Of the 3M web & media goal, met by mid-August

Monthly impressions

BillboardsAll other channels

Results by channel

Channel	Impressions	Status
Billboards2.5M goal	9.7M	389% · goal met June
Web & mediaGoogle, Bing, Facebook, Instagram · 3M goal	3.6M	119% · goal met mid-Aug
GSTV2.5M goal	2.1M	82%
Connected TV + YouTube2.5M goal	2.0M	80%
Radio2.5M goal	1.3M	51%

Results through September 2026. Campaign runs through November.

Nevada is ours to protect.

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